Enotourists place a high value on hospitable customer service, professional service, high-quality tourist resources, accessibility, information which is reliable and of good, flexible timetables and good value for money. All this is controlled and defined by audit procedures which are an essential feature of this system. Visits to the wine cellar, as well the corresponding tastings, pairings, explanations and careful service are defined as industrial tourism. It is essential to be aware and consistent with regard to how the tourist experience affects the visitor and the impression it leaves, how it has a strong direct effect on the image created with regard to the product created, as well as the positive or negative influence that it may have on clients’ predisposition to consume and recommend the product and the brand. The following was awarded for enotourism in March 2016.